Award winning gin brand Strange Nature has dialled up its commitment to sustainability, launching a nationwide hospitality recycling programme that enables its exquisite bottles to be reused and refilled time and again.
Award winning gin brand Strange Nature has dialled up its commitment to sustainability, launching a nationwide hospitality recycling programme that enables its exquisite bottles to be reused and refilled time and again.
From honest ori-‘gins’, Strange Nature is a true grape-based gin that is completely traceable from grape to glass. Salvaged from a rather delectable by-product, it is created from 0 percent alcohol Sauvignon Blanc using innovative, spinning cone technology.
The alcohol is gently extracted from the process of making Sauvignon Blanc while preserving the distinctive flavours and aromas of the wine. The result is a pure, clean white spirit, which rather than being discarded, is then naturally distilled with a single botanical, juniper, to deliver a gin that naturally goes against the grain.
Strange Nature’s newly launched recycling programme enables hospitality partners to have empty bottles collected by company. The bottles are then taken down to the bottling line in Marlborough where they are washed and refilled, before making their way back out to bars and restaurants around the country.
“Strange Nature has always had an ethos of sustainability and traceability, paying homage to our origins and offering environmentally conscious consumers a product that shares their values,” says Rhys Julian, General Manager of Strange Nature Distillery.
“Our hospitality recycling program is one of the steps we’re taking to ensure we live up to Strange Nature’s intention to minimise environmental impact. We want to make it easier for our on-premise customers to make sustainable decisions for their businesses and their customers. We know we’re not perfect in our practices, but we’re committed to the journey and continuous improvement, and early feedback from our customers is positive about the steps we’re taking.”
Gaining momentum and making an impact here and overseas only 12 months since launching, Strange Nature has already been internationally recognised boasting a several accolades including 2022 - Innovation Award at the New Zealand Spirit Awards, 2022 - Gold Medal at the international Gin Masters Competition in London and 2022 - Special commendation for design and packaging at The Drinks Business Awards in London.
Rhys adds, “crafting the strangest gin on the market from a small pocket of Sustainable Winegrowing NZ™ certified land in Marlborough was a serendipitous moment. Born in a vineyard which is audited on its practices related to soil, water, plant protection, waste, people and climate change means sustainability is the forefront of our approach. We know precisely where each bottle of spirit comes from with a gin that’s entirely traceable – and it’s an exciting time for the brand as customers are falling in love with our product, packaging and story.”
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