Introducing Pampelle the taste of Summer

Pampelle – the world’s first ruby red grapefruit aperitif – is bringing the French Riviera and the relaxed holiday vibes to your summer drinking occasion.

Perfectly versatile to use in everything from refreshing Pampelle & Tonics to Pampelle Spritzes to Pampelle Negronis, Pampelle provides a unique holiday feeling with every sip. Crafted on the banks of the River Charente in the Cognac region of France, Pampelle is an artisanal, versatile aperitif capturing the bittersweet essences of the Ruby Red Grapefruit.

The taste is fresh and reminiscent of the south of France, capturing the emotion of the Mediterranean lifestyle, whilst being underpinned with French craftmanship. With a relatively low 15 percent ABV and 30 percent naturally lower in sugar than other leading aperitifs, Pampelle is a complex spirit served simply, focussing on the deep flavours of its natural ingredients.

The unrivalled star of the Pampelle show is the hand-picked Star Ruby Red Grapefruits, which are distilled three ways to make a distinctive and unique flavour profile. First, the grapefruits are halved and macerated until full extraction occurs. Then, to enhance the natural citrus aromas, fresh peels are macerated and distilled in copper. The rubies are then pressed and reduced until they become a deep, velvety red, giving its distinct colour. The distilled grapefruits are then combined with an artisanal infusion of natural botanicals, macerated citrus peels, and Pampelle’s signature Eau-de-Vie, made from grapes that have been fermented and distilled through column stills.

Patrick Borg, Founder and CEO, says, “Aperitifs are increasingly favoured amongst Kiwi’s as a refreshing tipple on its own or as a flavourful ingredient in cocktails. Pampelle is an exciting aperitif for those looking for something naturally lower in sugar with a broader flavour profile. The colour and flavour make you feel like you are watching lapping turquoise water and hearing serene sounds of the French Riviera, and its sweetly bitter disposition will make every sip feel like the sun and the sea. This refreshing aperitif is the perfect cocktail for wanderlust, where it’s Summertime, anytime.”

To enjoy the versatility of Pampelle, three signature serves include:

Pampelle Spritz
Ingredients:
2 parts Pampelle
3 parts Prosecco
1 part Soda Water
Method:
Add plenty of ice to a large wine glass
Pour in the measured ingredients and lightly stir
Garnish with a wedge of Ruby Red Grapefruit

Pampelle & Tonic
Ingredients:
1 part Pampelle
Top with Tonic Water
Method:
Build over ice into a tall glass
Garnish with a slice of Ruby Red grapefruit

Pampelle Negroni
Ingredients:
1 part Pampelle
1 part Gin
1 part Vermouth Blanc (sweet)
Method:
Build over ice into a tall glass.
Garnish with a slice of Ruby Red Grapefruit.

pampelle.com

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