SOPHIE - the Kiwi brand synonymous with elevated, everyday accessories - has gained a cult following for its chic collections of jewellery, hats, scarves and custom accessories over the past few years.
Named after founder Belinda’s daughter, the idea for the brand came about when Sophie was little, and Belinda was looking to create a business she would enjoy working on each day - all while juggling busy children. Flash forward five years, and the brand has an impressive distribution list across Australasia - with no sign of slowing down.
SOPHIE has welcomed an array of new collections and extensions to their core accessory range this Summer season, and Auckland fans of the brand are able to see the collections up close at the SOPHIE Ponsonby pop-up which runs until Christmas Eve. Located at Shop 5, 282 Ponsonby Road, it is destined to be a top spot for gifts and gifts to self.
Luxurious 100 percent silk scarves are a new accessory for SOPHIE, and the elevated accessory is available instore and online in a geometric stripe or SOPHIE’s iconic daisy pattern, with two earthy tones; ivory or olive. With a myriad of ways to style these versatile scarves, they tie together your Summer look either worn around the neck or head, looped around your bag handles for a pop of pattern, or as a minimal top to showcase bronzed shoulders.
Their new drop of hats in neutral tones and contemporary styles are to die for, and perfectly timed for Summer. A best-selling staple that showcases the beauty in simplicity, the classic designs make SOPHIE’s Summer hats the ideal finishing touch to elevate any outfit. Hero-style ‘So Shady’ is often spotted at the beach, but this season you can get a refreshed version with a handy, detachable resin chain, available in different colourways to suit your preference. Or, match the new pearl chain with the structured ‘Boater Hat’ for a touch of elegance.
Inspired by delicious ripe cherries enjoyed all Summer long, this gifting season, SOPHIE launches a sweet edit of cherry-shaped accessories to evoke a fun and fruity feeling. Jewellery styles with petite cherry charms are available in studs, sleepers and necklace options, in 14kt gold plate or silver. The iconic cherry-red hues are also seen in a handy key chain and a notebook, both of which can be personalised with embossed initials. (HELENE RAVLICH)
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