Introducing the Curious AF Bottle Shop, New Zealand’s first permanent alcohol-free bottle shop, proudly brought to you by AF Drinks.
Following the success of the AF pop-up bottle shop, which opened in Ponsonby Central during July this year, The Curious AF Bottle Shop will be the only bricks and mortar retail space in the country that’s solely dedicated to selling alcohol-free drinks.
We talked to Lisa King, AF Founder about this bold move. Lisa shares: “We were blown away by the success of our AF pop-up shop in July. We gave people a unique, interactive space, to discover what AF Drinks and the sober-curious movement had to offer, and the positive feedback was overwhelming.
“With over 2000 people through the doors, including Ponsonby locals, Aucklanders, and many who had travelled from out of town, we sold out of many product lines and received an incredible number of requests to make the pop-up permanent. So, four months later, here we are, proudly set up in our new permanent shop on Crummer Road.”
Visitors to The Curious AF Bottle Shop can expect to be taken on a curated experience of discovery and exploration. The beautiful new store designed by Wonder Group, features a gallery-inspired installation of AF cans and dedicated sampling space. Shoppers can discover, try, and buy some of the finest alcohol-free offerings the world has to offer.
The Curious AF Bottle Shop sells the full range of sophisticated AF pre-mixed cocktails, alongside a hand-picked selection of other non-alcoholic beer, wine, and spirits from around the globe. Not to mention everything you need to create beautiful and delicious alcohol-free drinks at home, including specialty ice molds, garnishes, glassware, and accessories.
Lisa explains: “In the essence of keeping things curious AF, the products sold in the shop will be constantly updated – so don’t expect the same offering time and time again. The shop has been designed as a hands on experience, encouraging shoppers to taste and explore.”
“We are selling Kin Euphorics, a night cap that helps you relax. This particular product was launched by model, Bella Hadid, and quickly sold out within the first week of our pop up in July. Plus another New Zealand first, we are selling Ghia, an alcohol-free aperitif from the US that has featured in Vogue and Forbes, this is already proving to be very popular!”
Lisa continues “We’re also looking to host a series of unique events in our new space. We are exploring ideas like AF garnishing masterclasses, fun food matching nights and beverage-themed sessions like margarita fiestas and aperitivo evenings.”
Lisa says “To have our first resident retail space open in time for Christmas is incredible and it speaks volumes as to how much the sober-curious movement has grown in New Zealand. We are so excited to be able to offer Kiwis a unique experience and a better way to shop AF.”
So, whether you are on an AF journey, or looking for some exciting and fun AF alternatives this summer, be sure to visit The Curious AF Bottle Shop, it won’t disappoint.
WHAT: The Curious AF Bottle Shop – Permanent Store
WHEN: Monday – Wednesday: 10am - 5pm
Thursday – Saturday: 10am - 6pm
WHERE: 5 Crummer Road (cnr Crummer & Vinegar Lane), Ponsonby, Auckland
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