Ponsonby News asked Aimee, Tatty’s owner, about her business.
How long have you been on Ponsonby Road? Tatty’s has been in Ponsonby for over 13 years now! We moved to this larger space right next door to our old shop in 2017. The old store was one of the few remaining villa retail spaces left in Ponsonby; my partner, daughter and I used to live above the shop so it wasn’t an easy move to make.
Why do you think recycling clothes is important?
We all have to do our best to consume responsibly in all areas of our lives. Clothing is one of the most wasteful industries, so if we can try to give our items a second life we can help contribute, even in a small way, to making a change. At Tatty’s we want to provide the fun and excitement of a regular retail experience, with the knowledge that you are making a positive choice for the environment.
What’s your favourite item which has come in over the last few months?
It’s currently a tie between a red gingham Ganni dress I recently purchased or the Chloe lace-up boots that have just arrived in store.
Do you have an online store?
Yes, we recently launched our online store which has a curated selection of our stock. It is updated daily and allows customers to get first dibs before the stock hits the shop floor. It is updated daily with new arrivals, and items marked down in price weekly.
Why did you choose to open in Ponsonby?
I spent my formative years living in Freemans Bay and still do live in Grey Lynn. I felt I knew the community well, and was confident that what Tatty’s had to offer would be of value to the Ponsonby neighbourhood. Ponsonby has changed a lot over the years. When we first opened, the area was a lot less ‘strip shopping’ and had more of a village feel. I’m proud to have been part of such a dynamic and close community, and I truly look forward to seeing Ponsonby continue to grow.