Audi teamed up with Kiwi artist Gina Kiel to market the new Audi Q2, a compact SUV with an extremely progressive design.
Audi partnered with Kiel to create an art installation to celebrate the launch of the all new vehicle. The artwork adorns the exterior wall of Ponsonby Central and it took two full days to paint and is 4.8m in width and 3.6m in height across the brick wall.
The Audi Q2 is a highly customisable vehicle allowing customers to express their personal style. The Audi Q2 can be configured in over 3500 different variations, and this theme is truly reflected in Kiel’s artwork. Impossible to categorise, the Audi Q2 has been called #untaggable.
Audi New Zealand’s general manager Dean Sheed commented, “Gina’s style of artwork is bright, progressive and personalised, just like the Audi Q2. She has created a beautiful psychedelic piece of artwork inspired by the vehicle, and we encourage people to come and experience it.”
The Audi Q2 offers a selection of 11 paint colours, five alloy wheel designs and four additional contrast colour C-Pillar blades. Colours like yellow, orange and red are available for inlay, customers can choose colours for sections of the seats and contrast stitching. Kiel commented, "I was really interested in the duality of perception concept around the new Audi Q2 - how different people perceive an object differently.
“I believe people are multi-dimensional. An object can be attractive in a multitude of ways to a range of people; it can also be attractive and viewed in so many different ways to one person. I love that and I’m embracing it in this piece of art work for Audi.”
Sheed commented “The Audi Q2 brings a unique mix of style and technology to the smallest member of our Q family. The Audi Q2 is full of charm. It’s vibrant, it’s fun, it’s spacious and we expect it to be extremely popular here in New Zealand.” The art wall can be seen at Ponsonby Central at 6 Brown Street. Pricing for the Audi Q2 starts at $54,500 plus on road costs.
GILTRAP AUDI, 150 Great North Road, T: 09 336 5250, www.giltrapaudi.co.nz