The Styling Boutique A new way to STORM your style

Designed with their customers in mind, and the styling they have come to love and know from them, STORM have opened their brand-new concept store in Grey Lynn.

With generous fitting rooms styled around walk-in wardrobes, a lounge area with drinks on hand, and onsite parking, this new space will elevate your shopping experience.

Showcasing their current collection, you can pop in and shop when it suits, or book in with your favourite STORM stylist to help with your wardrobe wants and needs. You can even book the space out for group styling sessions or events!

We sit down with the brains behind the brand, Deborah Caldwell, to talk about the Styling Boutique and what’s next for STORM.

Q + A with Deb:

What inspired the Styling Boutique?
“Traditional, bricks & mortar, retail was changing. Our customers wanted something new, something more personable; an experience. The Styling Boutique was our solution to that. A space that caters for a truly personalised and unique shopping experience. It’s a beautiful calming space, and definitely makes the experience very relaxing.”

“Getting to meet our VIP’s face to face. The space is right next to our STORM HQ meaning I can pop in and introduce myself. I often end up having a gin, a few laughs, and showing them a sneak peak of what’s coming soon.”

“Since the opening party we’re very excited to host more events in the space! We have a few exciting launches on the calendar so we’d encourage those in the area to sign up to our VIP database so they get invited!”

STORM has been around for 15 years now.
Where do you see retail going in the next 15?
“Online shopping is continuing to soar in popularity, but I like to think people still want to shop in store – you can’t beat real human interaction. I think retail will always continue to evolve and mix things up, like we have, but having personal relationships with our customers is always going to be our priority.”

551 Richmond Road, Grey Lynn, 10am – 4pm, Tuesday – Saturday,

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Published 1 October 2021