Disruption no obstacle for Bayleys Ponsonby

Servicing a community that boasts multiple suburbs in the top ten most expensive areas across the country calls for inventive strategy, bespoke service and an emphasis on results, says the team at Bayleys Ponsonby.

Fresh off its second consecutive win as Medium Residential Office of the Year at the recent Real Estate Institute (REINZ) Awards for Excellence, Bayleys Ponsonby is celebrating success and its status as a market leader in what is now New Zealand’s largest industry.

With news the property sector feeds more than $41 billion (or 15 per cent GDP) into an economy recovering from pandemic disruption, the moves key players make to drive sales activity become all the more valuable.

Recording a six-month auction clearance rate of 83 per cent between February and August 2021, the Bayleys Ponsonby team comprises 17 salespeople and a capable, diligent administrative and management team.

Prolific across New Zealand’s most expensive region covering the leafy streets of Freemans Bay, right across the water’s edge to Westmere into the urban reaches of Grey Lynn, the team understands clients in their community are informed and certainly discerning.

“The high value of homes means we operate in a market where buyers and sellers have an understanding of market dynamics and usually, an acute eye for design too,” Bayleys Ponsonby Sales Manager Bernadette Morrison says.

“As one of the country’s top-performing real estate offices on a proportional basis, attention to detail is key, whether it’s pouring over professional imagery, advising home staging or creating tailored strategies to capture the attention of buyers that don’t even know they’re in the market yet,” Morrison says.

She says her team is empowered further by the strength of the Bayleys brand.

Spanning 94 offices from Kerikeri to Invercargill, Bayleys is New Zealand’s largest full-service network, proudly Kiwi owned and operated by the third generation of the Bayleys family.

“The family ethos of the Bayleys business continues to inform our inclusive team structure. When a client engages one of our elite team, the salesperson becomes the project manager; informing, advising, managing and collaborating to ensure every moment of the marketing campaign from listing to ultimate sale and beyond settlement exceeds expectations,” Morrison says.

Backed by many in-organisation awards and the REINZ Awards for Excellence, the team credits its success to a depth of industry experience, focus on communication and unwavering commitment to service.

“This ensures an optimal outcome for clients ensuring they can make an informed decision when buying or selling in this aspirational community,” Morrison adds.


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Published 1 October 2021