Local fashion: Rest easy with General Sleep

Permanence holds virtue in design, and the New Zealand sleepwear brand General Sleep is grounded in it.

Remaining true to their founding ethos of seasonless, thoughtful and sustainable style, the beautiful brand encourages wearers to include sleepwear items in their everyday wardrobe – which is definitely something many of us can relate to right now as we work from home! As a result, their collection o versatile pieces easily transcend lounging through to brunch or wine with friends.

Just launched is their newest offering for SS21, 'Sissy’- a collection that removes the need for seasonal designs and instead introduces new colourways to core styles. Inspired by nature's citrus tones of Clementine and Yuzu, ‘Sissy’ awakens the senses through comfort and the use of playful colour.
Their beloved large gingham check returns in vibrant tones as well as a new khaki stripe, adding depth to the Sleep Shirt and the Winona, Classic and Camilla sets. Slouchy and versatile, oversized shirts and trousers, carefree camis and shorts lend to both daywear and the glory of a good night's sleep.

Evolving with just four new colourways made in 100% organic cotton, SS21 integrates alongside the core handwoven collection to ensure each piece becomes a longstanding staple.

I own so many pieces by this brand and can testify to their wearability, and I love that General Sleep traces their footprint from start to finish. Their organic brushed cotton and cotton-line

n are developed and woven by a Global Organic Textile Standard (GOTS) certified manufacturer who employs green energy, including solar power and rainwater harvesting, for their production house. In addition, all o ff cuts are gathered and recycled into paper or labels to reduce surplus.

Since its debut in 2017, General Sleep has supported a community of weavers in India. Talented artisans who practise centuries-old hand looming techniques passed through generations which continue to live through the fabrics in their core range of 100 per cent organic cotton cloud, navy stripe and navy cotton-linen blend.  (HELENE RAVLICH)

‘Sissy’ is available from www.generalsleepstore.com

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